Lifeline Biotechnologies Inc (LLBO)

[MONEY MAID]

http://sxsw.com

SXSW is South by Southwest, one of the biggest and most popular "indie" music and film festivals in the USA.

(Think Bonnaroo & Coachella Music Fests and combine it with Sundance Film Festival?)

SXSW has a reputation for boosting otherwise unknown bands' and movies popularity into the next level and beyond. The same goes for promoting any kind of product as revolutionary as the iTbra.

If a major music/film label or a major company is going to put their reputation on the line staging a crappy band or a crappy product... SXSW is NOT the place to do it!!!
They would end up having a lot of embarrassing explaining to do afterwards.

Good for us that iTbra isn't neither of those.