Circa Pict. & Prod. Co. Intnl Inc. (fka CPPD)

[BruisedPinata]

MTV Logo Network To Sponsor Gay Games
(CBS) CHICAGO The MTV Logo Network, a one-year-old cable channel targeted to gay, lesbian, bisexual and transgender viewers, will be a sponsor of the 2006 Gay Games in Chicago.

The network will provide advertising, production, and special event and Web promotions, as well as support of the games by on-air staff, Gay Games officials announced Tuesday.

"In just one short year, Logo has become one of the most recognizable brands within the gay and lesbian community," Gay Games Director of Broadcast Brenda Schumacher said in a news release. "We are thrilled to partner with Logo to tell the powerful stories of our community through the lens of sports, culture, celebration and the legacy of the Gay Games conveying our message of 'Inclusion, Participation and Personal Best.'"

Logo Senior Vice President and General Manager Lisa Sherman added: "Logo works to connect with our audience in an authentic way and the real stories of athletic achievement are among the most powerful of all.

The Gay Games will be held between July 15 and 22, with over 12,000 athletes from 70 countries participating in various athletic events. The opening ceremony is to be held July 15 at Soldier Field, and the closing ceremony is scheduled for July 22 at Wrigley Field.

Logo was launched on June 30, 2005.


http://cbs2chicago.com/topstories/local_story_136142855.html