As I just responded to Dennis in my last message, the MSE fiasco occurred due 3 of their major employees slacking off after the initial launch, which wasn't discovered until 6-9 months later, in which they were all let go. There were many things that should have occurred at the retail level to follow up the launch that they did not follow through on and by the time Mr. James discovered this, it was too late. The damage had been done an opportunities squandered that caused him to terminate their employment. Regardless, the MSE brand never had the potential that CBD does and it is time to move beyond it. Maybe they can find a buyer for the brand and work it out with MSO to change ownership on the royalty agreement also. I am sure they have clauses in the contract that would cover the situation of poor sales.
I agree with the frustration of not being made aware of these details surrounding the sales and despite all my efforts to get some individual sales results, Mr. James was determined to only release the combined sales figures. Be it as it may, I have been trying to get some answers surrounding the MSE situation, but it seems they want to keep that under wraps. Probably why Mr. James hasn't found the time to speak with me about it. I did give him an idea what I wanted to talk to him about and the MSE situation was first on the list.
I am more focused on their CBD initiative as should they and put MSE on the back burner until they have a way to deal with it without interfering with the CBD launch. If anyone is invested here for anything other than CBD as the primary reason, they are missing the most important piece of this puzzle.
Here are a few things off the top of my head that make CBD a huge win for NRTI and us shareholders and why it is thee most important brand they need to focus on right now:
Our CBD products would have no direct competition at the retail level
Sales would be huge due to all the press and information surrounding this very hot category
Profit margins would be much greater
Being first to market would mean we would own the category and ensure long term success
Repeat sales would be phenomenal based upon the Best-In-Class Quality products that will have the research and trials to support its efficacy and safety
It would get prime location on the shelf in each and every store
Cheers!
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AI
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