Versadial (CAUL)

[sukycospito]

Perhaps one of the more startling innovations on display was the do-it-yourself product-customization tubes being offered by New York-based Versadial. It’s a pairing of two tubes in which exact amounts of active substances can be dialed out and mixed in different degrees of strength or color. The company is headed by Geoffrey Donaldson, a Revlon veteran, who is the ceo of the new start-up. Versadial packaging will be brought to market by three major beauty groups next spring. While the product may currently be used for liquid or viscous products, plans are in the works for aerosol dispension.

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