NeoMedia Technologies, Inc (NEOM)

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Speakers:
Kevin Wells, VP Business Development, Mobot
Ulli Pietsch, Managing Director, 12Snap
Rick Szatkowski, VP Business Development, NeoMedia Technologies
Jim Hood, CEO, HipCricket
http://www.mobilemarketingforum.com/?q=node/10


Agenda:
12:50pm It’s not mobile marketing, it’s mobile response-The primary drivers to a successful long-term
mobile strategy.
Sponsored by-NeoMedia Technologies
Understanding that the mobile phone is not an isolated medium, rather, it’s the most-effective way to
respond to other media (tv commercials, print ads, on-packing promotions, etc). Additional successful
strategies also include…moving from a short-term promotional campaign to a long-term mobile loyalty
strategy, and leveraging the latest technologies to offer the best user experience across all phones
and carriers.
Moderator
Tracy Ford, Editor/Associate Publisher, RCR Wireless News
Panelists
Jim Hood, CEO, HipCricket
Kevin Wells, VP Business Development, Mobot
Rick Szatkowski, VP Business Development, NeoMedia Technologies.
Ulli Pietsch, Managing Director, 12Snap
http://www.mobilemarketingforum.com/?q=node/9