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Friday, February 27, 2015 5:01:36 PM
http://sulayhashim.se/portfolio/en-logga-for-3kronor-communications-trading-desk-scio/
"A logo for 3Kronor Communications Trading Desk SCIO"
Taken from the logo designer's portfolo page. Unfortunately, there is no specific date attached to this entry, but it must be fairly recent. The site is copyrighted 2015 and the name change from "Tre Kronor" to "3kronor" happened in mid 2014.
Anyway, more importantly: What is SCIO? May 3kronor be planning to venture out into the technology side of media brokerage here by utilizing its own inhouse "trading desk" for media buying? That may be a cost saver, and more: The fact that they invested in a professionally designed logo would also suggest that this is planned as a new service to be offered to other media partners, hence an added income stream. Even more, it would reposition the company from a pureplay media agency to a technology provider.
Only speculating here, but interesting nonetheless.
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