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Textiles 2015: More Improvement Ahead

-All signs point to a brighter future for the U.S. textile and apparel industries.

Robert S. Reichard, Economics Editor-

There's a mention of Monster Silk within this article from Textile World:
http://www.textileworld.com/Issues/2015/_2014/Features/Textiles_2015-More_Improvement_Ahead


Excerpt from article:
Innovation: The Name Of The Game

Meantime, the ongoing drive to come up with new and better performing products also is helping propel the industry forward. And once again, it’s a virtually across-the-board effort — running all the way from basic fibers to final consumer and business products.

The aim is not only to increase sales, but also take advantage of the fact that, with the recession behind us, consumers now are more willing to upgrade to improved and often more expensive products. No surprise then over the ever-growing number of innovations aimed at increasing comfort, performance, safety and even ecological correctness.

Zeroing in on fibers first: While products involving cotton are in the forefront of these developments, most other constructions now are also offering a spate of improved offerings. Wool is a prime example here, as new merino types hit the market offering a durable, as well as ultrasoft, fiber that’s virtually itch free. It’s already being used in such items as undershirts, shirts and hosiery.

Even silk is coming up with some upgrades. Take the new Monster Silk produced by transgenic silkworms, which includes certain spider silk proteins as well as silk proteins. The result is a significantly stronger, more elastic product that can be produced at a cost comparable to that of conventional silk.

Similar breakthroughs are appearing for man-mades — some of them including increasing ability to weave them into cloth that was previously 100-percent natural. These new blends are showing up in more and more products ranging from mass market types all the way to top-end fashion offerings.

Still elsewhere, more and more lighter and longer-lasting nonwovens are being introduced in a variety of fields including packaging and autos. In the latter case, one study suggested that more than 40 individual parts now are being made using these nonwovens, principally to allow increased vehicle efficiency, effect cost savings, reduce energy consumption and improve acoustical insulation.

All in all, these and other so-called technical fibers are now said to account for 25 percent of global fiber consumption. And they’re being applied to a growing number of other areas like water purification, medicinal products and responsive fibrous systems.

When it comes to the medical field, for example, new offerings are being designed for less-invasive surgical procedures, infection control, and accelerated healing. And for outside wear, there now are garments that can take a child’s biometrics and then text them to a cell phone.

More attention also is being given to leisure-time products. And with good reason. Specifically, a growing number of consumers who exercise regularly say they’re looking for technologies that ensure they stay cool and dry during workouts.

These innovations are not limited to fibers, fabrics and apparel performance. For one, there are all the new digital technologies designed to transform the buying experience — all aimed at generating higher sales. They include paperless receipts, signing for purchases on a touch screen, and ordering online and then picking up the item at a store.

Still another wrinkle in the digital sphere, is the availability of virtual fitting rooms, some of which even create 3-D models while a buyer shops online. By making the choice and the right size as quickly as possible, it gives customers a lot of incentive to make an immediate purchase.

Some fashion firms are even experimenting with performance-tracking technology. It’s already in use in online shopping when buyers receive recommendations based on past selections.

Finally, if there’s still any doubt about putting more effort into online selling, they should be quickly dispelled by a recent e-commerce survey. It finds that consumers spend 100 minutes a month shopping online, significantly more than spent in brick and mortar stores.


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