I think, the beginning of Roy's new "adventure" is the ending of product because why he go in something what totally has no connection with each other. If he can make money with the beer, why he want to put it in something what for years was nothing (and never will be!!) It will be very stupid!!
He goes make money with his new company and we can only look to it and we have some shares from a company what only life on paper, Worth, 0,000000001 a share (or i be to optimistic by that )
It is just my opinion...but for one thing i am sure. It is now nothing and in the future it will also nothing.
