Compensated Awareness Post View
Disclaimer
Market Opportunity & Strategy
The target market for ECHI is the vast array of not-for-profit and for-profit organizations, companies and healthcare institutions and medical research facilities in the United States that deliver healthcare, as well as everyone who works in them and within all healthcare fields/specialties.
CLIENT PROFILES
External HR Departments for Hospitals: These are companies hired by hospitals to outsource the services of HR departments. They are also a natural market ECHI.
Recruiting and Staffing Companies and Individual Recruiters: These clients are another main market for ECHI and will account for 50% of all ad revenue. As a group, they represent $10.2 billion industry and depend heavily on Internet advertising for their recruiting and staffing needs. They also are big potential client for the research, analysis and expertise products of ECHI.
All Other Businesses (Healthcare-Related & Not): Database mining businesses, product and services advertisers will grow as client base for ECHI as the company increases its Internet presence and can profitably insure lead generation for all these companies.
Company-Created Web 2.0 Sites, Social Network Sites and Pages: With the growing importance of the social web, or Web 2.0, companies use all their web presence to generate revenue. Company blogs, blogs created inside of private networks, such as, twitter.com and company research sites, are profitable advertising platforms, as long as they are situated at the top of search engines. With its expertise and multiple domain names, ECHI will generate significant amount of content, appealing to healthcare specialists. This will attract advertisers to these social media sites, and thus contribute to the company revenue.
DEMAND
Internet Advertising Demand
According to International Data Corporation (“IDC”), the number of global Internet users is projected to grow from 2.7 billion in 2013 to over 3.8 billion in 2017. Additionally IDC reports home broadband access is expected to increase from 655 million in 2013 to 859 million in 2017. This trend is bringing online access to large groups of professionals from diverse industry segments and enabling employers, recruiters and staffing professionals to target them through websites featuring career content and online job opportunities.
Hiring and Staffing Demand
The U.S. staffing industry is a 110 billion market. The 2014 Bureau of Labor Statistics indicate the U.S. averages 4.5 million monthly job openings, and also reports approximately 4.8 million hires and 4.5 million separations monthly. This level of employment activity creates a very competitive hiring landscape. Career X Roads 2013 source of hire report indicated that career websites and job boards combined accounted for 41.5% of all U.S. hires.
Recent Industry Transactions
• 2010 - DICE (NYSE:DHX) acquires Rigzone.com, a career portal for the oil and gas industry, for $55 million
• 2013 - DICE (NYSE:DHX) acquires Jobboard Enterprises for 12 million and OnTarget Jobs for 50 million
• 2014 - LinkedIn acquires Bright.com, career matching technology for 120 million
• 2014 - DICE (NYSE:DHX) acquires Oil Careers for 26 million
