Baristas Coffee Company, Inc. (BCCI)

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"Coffee pods was about a $4 billion market in 2014," said Euromonitor Beverages Analyst Howard Telford. He said the market has quadrupled for these pods since 2011. "Quality means different things to different people. When it comes to the single pod segment it is linked to the ease of preparing a cup of coffee. It also can accommodate a lot of different flavors that might appeal to different members of the household."

Joe DeRupo, communications director at the National Coffee Association, stated, "It's the biggest change in coffee-brewing technology since Mr. Coffee was introduced in the 1970s." One of every four dollars Americans spend on coffee to be brewed at home is now spent on pods