Thursday, February 26, 2015 11:21:22 AM
PORTLAND, Ore., Feb. 26, 2015 /PRNewswire/ --
Rentrak (NASDAQ:RENT), the leader in precisely measuring movies and TV everywhere, today announced its television measurement ratings can now be used as a currency in Mediaocean's Spectra OX Spot and Network platforms, leading media buying tools for the advertising industry.
Mediaocean's Spectra OX platform allows agencies and brands to efficiently manage and coordinate advertising workflow- from planning to buying, through traffic, invoicing, and paying. With Mediaocean, Rentrak is able to provide clients with a more holistic view of view audiences and analytics.
"This partnership opens doors for buyers, providing them with a one-stop shop to manage media campaigns and puts them directly in touch with Rentrak," said Nick Galassi, President, Agency Systems at Mediaocean. "Through our work with Rentrak, buyers are now able to get a holistic view of consumer analytics, enabling them to make better, more targeted ad buying decisions."
"We have worked very closely with Mediaocean to integrate our TV measurement into their buying platforms," said Bill Livek, vice chairman and CEO at Rentrak. "This integration helps major ad agency holding companies, independent agencies and media buying services better use our services."
Rentrak's TV ratings service is the only fully-integrated system of detailed nationwide satellite, telco and cable TV viewing information from more than 31 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.
About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow - from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York, with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
Read more: http://www.nasdaq.com/press-release/rentraks-tv-measurement-currency-integrated-with-mediaocean-spectra-software-platform-20150226-00304#ixzz3SrvDBgvO
_________________________________________
RENT
Recent RENT News
- Form 8-K - Current report • Edgar (US Regulatory) • 05/21/2024 08:58:38 PM
- Rent the Runway to Report First Quarter 2024 Results on June 6, 2024 • GlobeNewswire Inc. • 05/16/2024 08:01:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:47:52 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:47:41 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:46:02 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:45:43 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:45:31 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:43:06 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/07/2024 12:42:48 AM
- Costco Increases Dividend by 14%, Meta Introduces ‘Artemis’ AI Chip, and More News • IH Market News • 04/11/2024 11:24:54 AM
- Rent the Runway, Inc. Announces Fourth Quarter and Full Year 2023 Results • GlobeNewswire Inc. • 04/10/2024 08:01:00 PM
- U.S. Index Futures Show Mixed Trend Ahead of Key Inflation Data Release, Oil Prices Edge Higher • IH Market News • 04/10/2024 11:15:25 AM
- Rent the Runway Announces 1-for-20 Reverse Stock Split • GlobeNewswire Inc. • 03/26/2024 08:05:00 PM
- Rent the Runway to Report Fourth Quarter and Fiscal Year 2023 Results on April 10, 2024 • GlobeNewswire Inc. • 03/20/2024 08:01:00 PM
- Form SC 13D/A - General statement of acquisition of beneficial ownership: [Amend] • Edgar (US Regulatory) • 03/07/2024 12:34:44 AM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 03/06/2024 10:22:15 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/06/2024 10:15:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/06/2024 10:11:13 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/06/2024 10:08:09 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/06/2024 09:46:58 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/01/2024 01:51:48 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/01/2024 01:51:39 PM
- Rent the Runway Names Natalie McGrath Chief Marketing Officer • GlobeNewswire Inc. • 02/28/2024 01:30:00 PM
- Form SC 13G/A - Statement of acquisition of beneficial ownership by individuals: [Amend] • Edgar (US Regulatory) • 02/14/2024 06:55:52 PM
- Form SC 13G/A - Statement of acquisition of beneficial ownership by individuals: [Amend] • Edgar (US Regulatory) • 02/10/2024 02:32:55 AM
"Defo's Morning Briefing" Set to Debut for "GreenliteTV" • GRNL • May 21, 2024 2:28 PM
North Bay Resources Announces 50/50 JV at Fran Gold Project, British Columbia; Initiates NI 43-101 Resources Estimate and Bulk Sample • NBRI • May 21, 2024 9:07 AM
Greenlite Ventures Inks Deal to Acquire No Limit Technology • GRNL • May 17, 2024 3:00 PM
Music Licensing, Inc. (OTC: SONG) Subsidiary Pro Music Rights Secures Final Judgment of $114,081.30 USD, Demonstrating Strength of Licensing Agreements • SONGD • May 17, 2024 11:00 AM
VPR Brands (VPRB) Reports First Quarter 2024 Financial Results • VPRB • May 17, 2024 8:04 AM
ILUS Provides a First Quarter Filing Update • ILUS • May 16, 2024 11:26 AM