Insmed Inc (INSM)

[Christiaan F]

Actually what Mr Young said is more positive, then what you mention. He said about 4 times... "Iplex-launch will be in the NEXT several weeks" which to my opnion refers to the start of a launching campaign, starting as of next week and continuing for the weeks after!

Otherwise he would have said, as in the Earinings CC, "Iplex will be launched in several weeks". Which, refers to a launch in 3-4 weeks, without being specific.

In what he said Mr. Young in R&R CC was more specific then in 8th of May CC.

The strategy of having a launching campaign, with a duration of several weeks, is in line with what Ketchum succesfully did with Enablex. This is what Ketchum did with Enablex of Novartis (winning campaign 2005)!

(...)During the launch week, the team conducted a national media blitz by targeting top-tier media, and by holding a 12-city SMT and RMT. It continued media efforts over the following month, targeting long-lead outlets such as Readers Digest.
http://www.prweek.com/us/events/awards/details/23653/healthcare+campaign+year+2006

CF