Muscle Pharm Corporation (MSLPQ)

[StocksAnonymous]

I have had coworkers, friends and family members from age 14-60 try the COCO Protein and Combat Bars and love them both. It is an amazing accomplishment that Musclepharm has successfully launched products that appeal to mass markets, as many of their products are geared towards athletes, bodybuilders and fitness enthusiasts. However, most of these people are not going to go to bodybuilding.com, Vitamin Shoppe or GNC to purchase a COCO protein or combat bar.

If I walk into almost any random gas station, C-Store, or grocery store in the country, I WILL find a Powerbar, a Monster Energy drink and a Muscle Milk RTD. The same cannot be said for a Combat Crunch, a COCO Protein or an Energy Sport. I realize that this is a double edged sword though, because the fact that MusclePharm isn't widely available yet means the potential for growth is exponential (hence the high risk/high reward present in the company's equity).


Musclepharm will not become a billion dollar company by selling its products online, in select costco stores like COCO Protein, and in specialty retailers like GNC/Vitamin Shoppe. For their new energy drinks to make any noise at all, MusclePharm needs to make them widely available. Energy drinks, RTD protein drinks and the combat bars need to be sold individually at C-Stores and in packages/individually at grocery stores. These are the places where nearly every consumer shops daily/weekly.


I think management has made huge strides in terms of growing their international sales and FDM exposure with Walmart, Costco, Sams, etc. That being said they have a long way to go, and they are at a crucial stage of the company's growth trajectory.