Direct Response Financial Services (fka DRFL)

[Golden Cross]

Direct Response Financial Services Announces Over 160 Internet Affiliate Marketing Partners
Monday May 15, 8:30 am ET
* Internet Affiliates are Expected to Increase Sales
* Internet Affiliates Will Create More Customer Awareness of Direct2Own Division


LOS ANGELES, May 15 /PRNewswire-FirstCall/ -- Direct Response Financial Services, Inc. (OTC Bulletin Board: DRFL - News), a leading provider of services and products to consumers underserved by the banking industry and credit markets, today announced today announced that its Direct2own division has established over 160 Internet marketing affiliate relationships to assist it in the direct marketing of its computers and televisions from its web site at www.direct2own.com . These affiliates have their own independent sites to sell the Company's products and services using their own advertising money to attract buyers. In exchange, Direct2own pays commissions to the affiliates on all sales. As the affiliate network grows for Direct2own, sales are expected to increase and the average customer acquisition cost should decrease.
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Devin Lorier, Director of Sales and Marketing remarked, "Our Internet affiliate network is growing each day with the help of PartnerCentric, our Internet consulting group. We expect our sales through the affiliates to be brisk which will reward our existing affiliate partners, but it will also attract other affiliates when they see our sales successes."

Current Internet affiliate partners of Direct2own include -- www.123computerfinancing.com , www.iamapprovedpc.com , and www.flamingoworld.com .

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net . To learn more about its pre-paid products please visit http://www.dcsmediacard.com . And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com .

Direct2Own enables individuals with sub-prime credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. In addition, Direct2Own functions as a platform to sell debit cards to its target customer group. Through Direct2own, customers can acquire a Direct Card Services DCS Media Card MasterCard which enables them to make timely payments for purchased products. Further, Direct2Own offers a credit building service to customers on a monthly subscription basis.

Direct2Own products are currently marketed through ads on television, Internet, and print media. Orders are taken online and by phone. For more information please visit http://www.Direct2own.com .

The Company's full financial results can be viewed in its 10Q filing at www.sec.gov or www.nasdaq.com.