Charles E. Morrison is the Executive Vice President and General Manager of Client Services for UniWorld Group Inc. Prior to joining UniWorld, Mr. Morrison was Executive Vice President/Partner at D.C.A., an agency in Detroit, Michigan, where he worked on Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co. accounts. Prior to that, Mr. Morrison was Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed domestic efforts against these growing consumer segments, with significant results. Under his leadership, Coca-Cola USA realized dramatic growth in volume, profit and share in all three major ethnic segments. Mr. Morrison has more than 25 years of extensive marketing experience including Account Director for Burrell Advertising Inc., where he was instrumental in developing McDonald’s and Carnation’s successful ethnic marketing programs. In addition, he served in various Brands, Sales and Promotions positions with Proctor & Gamble and the Schlitz Brewing Company. An award-winning marketer, nationally renowned for his work, Mr. Morrison has been the recipient of 18 CEBA (Communications Excellence to Black Audiences Awards), two Clios, two Addy’s and two U.S. Television Festival Awards. Considered a leader in the field of ethnic marketing, Mr. Morrison has been featured in numerous national media outlets including the Wall Street Journal, Ad Age, Black Enterprise, Ebony, Essence, the New York Times, The Washington Post, The Chicago Tribune and in several books. In addition, to his marketing activity, Mr. Morrison also spends considerable time assisting with a number of civic organizations. These include the Urban League, Southern Arts Federation, Boys & Girls Club, YMCA and U.S. Youth Games. Mr. Morrison is a graduate of Bishop College and holds honorary Doctorate degrees from Grambling State University and Rust College. Scroll upScroll down
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