Baristas Coffee Company, Inc. (BCCI)

[Chief Slapaho]

I don't know that I said that I concur with controversy. I even called out yesterday or the day before that the video may not present the best picture.

Having said that, nothing wrong with well-trained barista girls serving coffee in bikinis. The fact that BCCI just inked an 8-state expansion deal means that potential franchisees are not worried about perception here. Also, Inc named BCCI as one of the fastest growing franchises in the US. So I believe your worries are more than a bit premature IMO.

Now, having said this, as they expand into, say, less than "open mind" areas like Kansas, the South, and the like, they may have to tone things down a bit.