Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

While there is an argument that all publicity is good publicity, controversy is not helpful to a franchising business model if it increases perceived risk in getting, and keeping, operating permits due to bad acts by those with a similar value proposition.

Consider the recent arrest for prostitution of the owner of a multiple location Seattle area drive thru kiosk business featuring scantily clad baristas.

Hard to see how this 'controversy' is viewed as positive by potential BCCI franchisees.