Souza, I love your survey - a professional focus group study would not be as well thought out. The frustration I have always had with Rush is that it has NEVER been a question of how good are the products. At one time, Dickens Energy Cider actually made it into grocery stores all over the country and their stock also was quite high. But it tasted awful and not that different than RedBull. I have tried all the energy drinks available at my local groceries, and all of them have a fruit citrus taste that is biting and acidic, and the massive caffeine gives you a boost and crash effect. It is a real no-brainer that Rush and XXX and now the Cola are much better tasting and healthier. The popular energy drinks have as much sugar or more and it is fructose, not our cane sugar - so the sugar criticism is no worry. RedBull does have a diet version but the chemical ingredient list sounds like a toxic waste site! And it tastes undrinkable.
If only it were just about how good the product is! Apple Rush is not the answer because we don't need more variety now, we need a workable business model. Is Lynch the answer? I hoped so when the first PR about him and the brewery came out. But all we have since then is silly fluff PRs and the damaging one....No explanation of exactly how the business will be structured and what Lynch will do for RSHN. By the way, 2 billion shares sold to us suckers at .005 would have raised 10 million dollars of real cash. On the other hand if Lynch would have purchased his 2 billion shares on the open market like we did, the pps would be a few cents at least. It is just too bad that management is letting this big opportunity slip away - we coulda all been rich, even and especially Bob....
