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Re: TheExpertHimself post# 73084

Saturday, 02/21/2015 11:15:01 AM

Saturday, February 21, 2015 11:15:01 AM

Post# of 80868
Building out existing lines by adding new product categories seem to be the only path forward. Adding a Black line and a Nature Sport line might be worth considering down the road.

Forget about Hardcore and Oxysport though....it's ridiculous having like 10 different lines that for the most part do the same.

Only differentiator in ingredient is plant based and only differentiator in target is age.

Older users of the products just need to scoop less as their metabolism and kidney function is declining. Excessive protein consumption is potentially very damaging to kidneys for all age groups, something worth considering in terms of future labeling....how to protect the health of consumers while not hurting profits. I believe in telling consumers the truth and I believe that is an industry responsibility.....because ultimately this discussion will arise as proteins increasingly are replacing fats and carbs in diets of non athletes