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Saturday, February 21, 2015 11:00:02 AM
"The "pilot" campaign is set to run for approximately 2 months in the Southern California area and is designed to drive consumer traffic to retailers in the region currently carrying the lightly sparkling beverage, which include Walgreens and Kmart with more in the pipeline. The radio spots and upcoming billboard ads focus on highlighting specific retail locations as well as offering a variety of special pricing promotions."
Walgreens, Kmart and MORE in pipeline.
Two simple questions for u... Would u put a billboard up that advertised Fizz and listed Walgreens and Kmart and then a week later put Fizz into another chain? No...
Would you put up a billboard and list Walgreens, Kmart and another chain that will soon carry fizz but it's not yet on shelves? No...
You would wait until the product was in the other chain and THEN u would put up billboards directing consumers to Walgreens, Kmart and the "other" retailers.
Except I expect the "other" retailer will be listed first on the billboard.
U take it for what it's worth. But I dug hard for this one and I can't lay it out for you any better than that. But when it comes u will be proud of management for their efforts to expand and it will validate why you are a long in this company. They are getting it done.
The two PRs this week caught me off guard for sure. And both are significant in their own way. Daily PPS is far less important to me than weekly and monthly company growth.
I enjoy watching this company grow so much that I choose not to wait on them for info. I get on the phone and dig it up myself. Good thing it's not 1982 or I would have a hell of a phone bill with all the calls I make to California to inquire about "our company". But I'm not gonna steal their thunder on this one. That would be terribly irresponsible. Patience is a virtue and this investment is teaching me that well. Lol.
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