NeoMedia Technologies, Inc (NEOM)

[surfvenice]

DD ** Connecting dots ** Arnold/Neom

Is Arnold (advertising agency) getting into first gear on NEOM'S behalf...

A) Arnold lands Hershey's Account...

http://www.bizjournals.com/boston/stories/2005/09/26/daily82.html

Arnold lands Hershey Co. account
Boston Business Journal - September 30, 2005
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On the heels of losing one of its most prestigious accounts, Arnold Worldwide will develop advertising and marketing for Hershey Co.

Pennsylvania-based Hershey's (NYSE: HSY) spends at least $150 million annually on advertising, according to Adweek, which estimated Arnold could receive at least two-thirds of that total.



It was a sweet win for Arnold, coming less than a month after German automaker Volkswagen AG dumped the firm after a 10-year relationship. Volkswagen spends more than $400 million on advertising each year, according to Adweek.

The switch follows longtime Hershey's account manager Ogilvy & Mather taking on the candy advertising duties for Kraft Foods Inc. Ogilvy & Mather is owned by Britain's WPP Group PLC (Nasdaq: WPPGY).

Arnold will develop advertising and marketing campaigns for Hershey's chocolate brands, which include Kit Kat and Reese's.

Owned by French firm Havas (Nasdaq: HAVS), Arnold Worldwide is based in Boston. The company's New York office will oversee the account.

THEN...

B) Safeway/Vons sells ringtones...

(it's not Paperclick but its a start...)

http://www.flickr.com/photos/13736953@N00/145291661/