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Tuesday, February 17, 2015 11:56:19 AM
8/14/14: O/S = 25.8 million
11/12/14: O/S = 48.9 million
12/15/14: O/S = 151.4 million
2/13/15: O/S = 205.5 million
Regarding the doll sales....the 1st nine months showed a paltry $35k in doll sales after getting into HEB, Walmart.com, dollgenie.com, etc... These "sales" were offset by cost of sales that resulted in a negative $1 gross margin. This is before the $6.2 million loss in operating costs, G&A, interest expense to get to that point. The point being is that it doesn't matter how many dolls they sell - if you can't sell them at a positive margin, the company will never dig itself out of the hole. As you say, "it has never been about the dolls".
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