Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Is the DuBois mall store opening for real?

Strange to see hiring for store openings which have not been announced -- the company traditionally announces openings well in advance of the planned date, so much so that several 'announced' openings never happened. Perhaps they are changing their model to only announce an opening when it actually happens -- would be refreshing.

But, it and the other two PA locations being 'advertised' have nothing to do with the eight state BMOC franchising agreement, as that was cancelled.

What about the store itself?

- The Baristas model seems to be heavily built on men driving up for coffee on their way to work in the morning. Debate?

- The DuBois mall doesn't even open until 10am. Coffee purchase likely requires a man to drive to a mall, walk-in, and buy coffee from a costumed young lady in front of women and children (the primary visitors to malls), in their 'home' community. I don't think sales volumes will be high -- and mall space is notoriously expensive.

Prospective baristas are directed to the company's website to apply 'online' -- but the PA locations are not even listed! (However, the closed locations in AZ are listed, so maybe this is not a good indicator.)

I personally think that someone is impersonating BCCI -- I can't believe they would open a mall location, particularly in a brand new geographic area (caveat: two other PA locations are 'advertising' for new hires).