Bebida Beverage Company (BBDA)

[gumbie05]

Others on this board have pointed out (go back thru the previous posts in the past 3 months) that this segment of the beverage category hasn't panned out as the earlier hype hinted! That yahoo article even admitted that this category isn't expected to reach the originally thought of goals of 2015 until....2025!! That spells stagnation in such a new category! I think that it's simply not as big a category and barely big enough for a dozen or so players and certainly NOT the 400 or so companies that introduced some variation of a Relaxation beverage!

Life Is NO GOOD...When the bark was much louder than the bite!
- JSJ