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Sunday, February 15, 2015 11:28:28 AM
He knew he wasn't ready to play golf, so why did he sign multi million dollar contracts to do so?
Unless Tiger Woods allows Musclepharm to use the same TW logo as Nike....I see no positives coming out of that relationship....more like a negative relationship.
With the TW logo....oh yeah, that would be a bonus. The TW logo is not worth as much as Air Jordan logo...but, it is a brand associated with Nike that probably will continue to exist even after Tiger Woods retires....as Tiger Woods is a legend.
If that ain't gonna happen....then I think the best strategy for Musclepharm would be to make a separate Tiger Woods line that is associated with the MP logo, as little as possible per contract. Musclepharm and Tiger Woods together is an odd couple...Only the TW logo should allow for a strong association.
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