Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

It seems like Gatorade, Clif Bar and Quest Nutrition are the only sports nutrition companies that have been managed well and have been performing well from the beginning.


The companies focused on protein powder have faced too much competition selling what consumers believe to be very similar products. Product differentiation is limited, so only flavors, endorsements, packaging, claims of superior quality and good instructions into use of produces have driven sales.

The protein powder product category has however always been a tough place to be in...because protein powder is considered to be as generic as sugar by the consumer, even if it isn't.