So many excited explains so many got in without paying attention.
This news is simply a fundamental, nothing more. And expected.
If you think it's exciting now, wait until they announce some of the other endeavors they have been diligently working on.
With the connections, I would be hard pressed to make myself think there is not HUGE potential here. Did I say huge?
Disclaimer: Everything I post is opinion and is not to be taken as investment advice. You make your own decisions based on your own judgement. Do your own DD = 'Due Diligence' = Your trade, Your responsibility.