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Alias Born | 02/27/2014 |
Wednesday, February 11, 2015 10:17:29 AM
Abercrombie and Fitch is a strong brand that is struggling, but somehow manages to stay above surface. It would be interesting to learn from it's mistakes and successes in it's branding. What has worked and what went wrong?
Victoria's Secret has never really struggled, it's just been one straight line up...why?
Musclepharm needs to understand the challenges to managing a sexy brand that the young people like.
I think signing Tiger Woods could have been a negative to the brand building, same thing with Jen Selter, Chady Dunmore and Johnny Manziel.
Colin Kaepernick and Arnold Schwarzenegger seem to be what the market really was looking for in terms of image.
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