Pulse Secures Distribution In Mexico For Its Natural CabanaTM Beverage Products
DENVER, Feb. 10, 2015 /PRNewswire/ -- The Pulse Beverage Corporation ("Pulse") (OTCQB: PLSB), makers of Natural CabanaTM Lemonades, Limeades, and Coconut Waters, and PULSE® Heart & Body Health functional beverages announced today it has secured an agreement with an established Mexico distributor to begin distributing Natural CabanaTM Lemonade, Limeade and Coconut Water to key accounts secured over the past few months. They will initially distribute Natural CabanaTM Coconut Water to more than 2,800 stores in Mexico including: Soriana, H-E-B, 7-11, Calimax, Circlulo K, Dax, Smart & Final, and Farmacia Roma. The Company's Mexico distributor has been in business for more than 60 years and has more than 1,000 employees with distribution points in every major city in Mexico and distribution routes to almost all retail outlets which will allow Pulse to rapidly grow its Mexico business all across the country.
Pulse's Mexico operations are headed by Carlos Villarreal. Mr. Villarreal was responsible for the Mexico introduction and distribution of Monster Energy Drink® in 2004 and led the expansion across all of Mexico up until June, 2010. Mr Villarreal has worked with leading brands such as Dr. Pepper Snapple and Miller, among others, in their entry/distribution strategies. He has also served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and Mexico.
Bob Yates, CEO of Pulse, said, "We are extremely excited to secure distribution in Mexico for our Natural CabanaTM products through a well-established and respected distributor. Carlos will be hands on working with our distributor to ensure it is a successful initial rollout into Mexico. There is a lack of premium, reasonably priced coconut water available in Mexico, and we intend on capitalizing on this quickly. Our limeades closely resemble Mexico's national drink, limonada, which is poured over ice and sometimes sparkling water is added to it."
