Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

There is nothing alarming about anything Musclepharm has reported thus far.

Musclepharm is still one of the leading brand, just look up all sports nutrition web sites and you see Musclepharm all over it.

Sadly, Musclepharm is having some problems at the website that it grew from, Bodybuilding.com.

Bodybuilding.com targets an audience of high involvement buyers, the gym rats. Here you see that number one brand is Optimum Nutrition, that is the most generic brand of all. Optimum Nutrition is a completely vertically integrated company inside Glanbia, from raw material to finished product.
Jym Nutrition, another popular brand with the gym rats, may be popular because it provides lots of education into the chemistry of products and what they do to your body, as well as instructions into how to train, etc. The branding is very minimalistic, the packaging and labels are very easy to understand for those that cannot or are too lazy to read a text in English.

Okay, gym rats dig generic product and educative no frills product.... but they dig brand image product of Cellucor as well....and they used to dig Musclepharm that is very cool....so what happened?

Well, we know what happened, Musclepharm has aggressively expanded into a broad range of channels, and I guess with no special push or exclusivity at Bodybuilding.com, it's just too expensive there to be competitive with what it's selling for at other sites....so, unless it got a promotion going on, or some other marketing push....it won't sell as much as in the past.