Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Quest Nutrition is the company that everybody should be following. It got nice branding, great products and own manufacturing.

Quest Nutrition accomplished all that faster than Musclepharm..... The explanation to Quest Nutrition's success is that it focused on a high margin product from the get go, and it doesn't waste too much money on marketing, apart from the packaging.

Musclepharm got a different business model, it uses nice branding and endorsements to convey trust and to attract buyers. The products are good and a little different, but most of them are not revolutionary.

Musclepharm's branding strategy got more layers to it than Quest Nutrition's strategy because it's needed with the chosen target group.