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Saturday, February 07, 2015 2:41:49 PM
Too many armchair entrepreneur underestimate the complexities of bringing a product to market. Getting all of the pieces in place, while trying to determine future demand, is a delicate and complex endeavor. In Nate's case, he has to acquire perishable commodities while determining adequate production capacity. In the conference call, he addresses the gradual ramping up of distribution. This is an intelligent and conservative approach that is needed. Batter Blaster got in over it's head when approached by Wallmart. I'm pleased with his approach and am convinced it give Nate's Homemade the best chance for success.
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