1pm Industries Inc (OPMZ)

[amadeus]

the original intention was online sales only, no big box stores if you recall, because the margins are so much better with online sales, and they felt it was a niche product that would do extremely well online.

then there was a shift to refocusing on trying distribution via big box stores. I'm guessing because shareholders complained they wanted that.

but you better be careful with assuming they won't pursue online distribution aggressively. any snag with getting into a big chain,
and the online sales will be blowing the doors off on sales,
while the longer wait to work out the details of getting into the chains might occur.

there is nothing set in stone here yet.