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Thursday, February 05, 2015 6:22:35 PM
I think Musclepharm should pursue the strategy of expanding the MP line, particular in the RTD and protein bar categories and try to sell it Worldwide similar to Quest Nutrition.
Also, it needs to diversify exposure to endorsements, expanding with Tiger Woods endorsed products versus Arnold Schwarzenegger products, never give one endorser too much bargaining power over another endorser.
Musclepharm's business model is a little tricky as it takes very high revenues to make money....
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