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Re: HotCharlie post# 23507

Wednesday, 02/04/2015 8:27:46 AM

Wednesday, February 04, 2015 8:27:46 AM

Post# of 74937
"The price point is inline with the market." - so how do you reconcile that the dolls are selling at a loss - the latest financials prove this point: http://ih.advfn.com/p.php?pid=nmona&article=64388840

3rd quarter gross sales = $5,692
3rd quarter cost of sales = $13,988
Gross margin = ($8,296)

1st nine months 2014 gross sales = $34,860
1st nine months 2014 cost of sales = $34,861
Gross margin = ($1)

The above negative margins are before the $6.2 million net loss before taxes for the 1st 3 quarters.