Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm should consider a "non muscle" line of products. A line similar to Premier Protein, Clif Bar and Quest Nutrition that doesn't carry the name Muscle or Musclepharm.

Such a line could be huge if done the right way. It should be entirely separated from the Musclepharm brand. It should be so that most people wouldn't even know that the product was sold by Musclepharm.

The mass market protein wave is huge and it is Worldwide. Quest Nutrition is the winner in the non muscle brand category, while Muscle Milk is the winner in the muscle and sports nutrition category.

I believe Musclepharm can be in both, as the products are very close. The muscle branded products will sell very well as the non muscle branded products will. There will be some overlap between the two, but there will be huge chunks of the market that will choose one side over the other.

Some Quest protein bar consumers would never consider buying a Musclepharm protein bar, and some MP Combat Crunch buyers would never consider buying Quest protein bars. It's all about the message that the products are sending.