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Tuesday, 02/03/2015 8:53:46 AM

Tuesday, February 03, 2015 8:53:46 AM

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PLKD NEWS TODAY
http://finance.yahoo.com/news/dr-parent-sierra-joins-pleasant-133000862.html

FORT LAUDERDALE, Fla., Feb. 3, 2015 /PRNewswire/ -- Pleasant Kids, Inc. (PLKD) is pleased to announce that Dr. Karent Sierra has joined our advisory board as the Southeast Regional spokesperson for our "Where Health Begins" Campaign. Dr. Sierra is well known by many as the "Doctor to the Stars" and as a Star on Real Housewives of Miami, but she is best known as a skilled healthcare professional to her patients in our community. Dr. Sierra will assist in the promotion of our "Where Healthy Begins" campaign as she shares in the vision of providing healthy alternatives for our children and being a part of a platform whose emphasis is on children's health. As we continue to brand Pleasant Kids as a household name, her image will be used alongside our characters to promote and educate the public of the importance of a healthy alternative beverages for our children. As a member of the Advisory Board, Dr. Sierra will participate in pre scheduled trade shows. Her name and likeness will be utilized for the purposes of promoting Pleasant Kids "Where Healthy Begins Campaign", to assist and promote the company in various business endeavors such as introducing Pleasant Kids to potential clients/partners, healthcare institutions, foundations, and distributors. Dr. Sierra will also serve as the spokesperson for Pleasant Kids, promoting the message of our campaign through endorsements, television, radio, and any other media outlet.

We will begin the rollout of our new custom coolers stocked with Pleasant Kids beverages. These coolers will be wrapped with pleasant kids characters on one side and Dr. Sierra and the Pleasant Kids mission on the other. They will be placed in doctor's offices, hospitals, schools, museums, convenience stores, supermarkets, family fun centers and any place that fits our demographic. These locations will be serviced and replenished on a regularly scheduled basis. This launches an additional revenue stream for Pleasant Kids as recurring revenue from our newly formed routes sales will help grow our bottom line and continue to get our brand in front of a constant flow of people. Robert Rico, CEO of Pleasant Kids, states, "We are excited about the signing of Dr. Sierra to our advisory board. She brings with her the knowledge, expertise, passion and vision that coincides with our mission. We look forward to accomplishing great things with her involvement as we continued to brand Pleasant Kids."
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