Pulse Beverage Corp. (fka PLSB)

[Porwest]

A horrible sheet to be sure. But the data is very old, and it still looks very much like a startup company. I'm not saying Pulse is doing everything right, nor that they cannot be doing more. But it also has to be said that this is an EXTREMELY COMPETITIVE market. I expect that Pulse will have difficulty breaking through. I think they are making inroads with Walmart and Walgreens, for example. It's tough to get shelf space, and it's tough to get your product competitively priced as well unless you can get the volume to help bring costs down.