What is Andalay racking and connecting worth to a partner? It's not complicated. The installer saves a certain amount of money by using it. Parts, man-hours, tooling, training, pay-grade of installer, to name a few. The partner can charge a fraction of that savings more for the upgraded Andalay ready panel than a panel without it. After costs, Andalay gets a fraction of that upgrade charge.
Andalay's system is a mature system, not a prototype or pilot run. They have years of marketing experience, materials, and techniques to share. They have sales and installation training materials. They know what works and what doesn't and can pass that on to the partner. The partner gets fast-tracked on manufacturing and sales, thus saving money up front and becoming profitable quicker.