Monday, January 26, 2015 7:34:10 AM
indeed competition will come. its the nature of the industry. but the winners will execute the following:
1. speed to market w/ a unique differentiating product
2. manag exec team w/ experience
3. branding & distribution deal ability
-->> on all 3 points mine is spearheading their unique space in the beverage industry. they aren't vitamin water, they are carbonated light water w/ vitamin enrichment, big difference. the manag team knows the game (read Ginsberg). & speed to market in this space is and will be everything. mine is ahead of the competition differentiation wise in this space.
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