Epoxy Inc. (fka EPXY)

[califax]

Physical Gift Cards Are SO 2014!

January 21, 2015 / By Dave Gasparine
http://epoxyapp.com/physical-gift-cards-are-so-2014/

January 2015 marks not only a new year for store owners, but a new era for customers, who can afford to be pickier than ever. Slowly fading are the days where customers are willing to cart around a wallet full of bulky plastic gift cards. What’s more, they don’t even want to make a trip to your business or a grocery store to buy these physical gift cards. The solution? e-Gifting. It’s quick, convenient and can be done with any smartphone.
And that’s not just wishful thinking on our part.

According to CEB Global, a member-based research and advisory company, mobile e-Gifting transactions will increase by $130 Billion USD from 2015 to 2016. Additionally, mobile payments are set to surpass $1 Trillion USD by 2020. How’s that for a positive forecast?
How can your small business capitalize on this upward trend?

One solution rises to the top of our list, and that’s The Epoxy App. The Epoxy App can make your gift card program mobile in an instant. No more paying to order and reorder physical gift cards. Simply sign up your business on The Epoxy App and you can begin offering e-Gifting immediately!

Not only will your customers be able to purchase gift cards for your business right from their smartphone (in the monetary amount of their choosing), but they can also purchase gift cards and send them directly to their friends – all with just a few clicks!
An added bonus? No more gift card graveyard.

More often than not, when customers refuse to cart around a stack of gift cards in their purse or wallet, the result is what we refer to as the gift card graveyard… a.k.a. the junk drawer at home. Gift cards get “stashed away for a rainy day” and never again see the light of day.

But when the gift card is stored right in your customer’s smartphone (which they always carry with them) they have a constant reminder to visit your small business.

Another annoyance with physical gift cards is that customers never really know their balance. Try as they might to keep that pesky last receipt with balance printout… it rarely ever happens. The result is a gift card that customers are afraid to use because they have no idea how much money is left and, worse, fear that if their balance is less than their next transaction, the whole thing will get rejected.
With Epoxy, customers always know their gift card balance to the penny.

No more guesswork, no more rejection or embarrassment at the register.

Finally, we’re going to throw out perhaps the most overused adjective of the 21st century: green. It’s overused because everybody and every business wants to think they’re doing their part to save the environment. With Epoxy, your business immediately goes green – effortlessly. And it’s not just the non-biodegradable plastic cards you’re getting rid of, it’s also the need for any number of paper marketing collateral you’re currently paying to print.

Epoxy houses everything for you – gift cards, loyalty cards, menus, promotional pieces… you name it – with The Epoxy App, you’ll no longer need it.