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Saturday, January 24, 2015 3:21:29 AM
Monster Energy tries to keep the endorsers juvenile and silly, having their Monster girls and race car drivers....so, why so mature and s immature at the same time at Musclepharm?
I understand that the sports nutrition industry is boring and that Musclepharm's success is it's loud marketing.
Musclepharm is the loudest brand in the industry and it works globally...
Being too silly could become a problem though...I would personally rather have seen Musclepharm buying Jym. The brand is brilliant being so simple and introductory to bodybuilding. Let's not forget that most of those that enter the World of bodybuilding are very young people that are trying to figure out which way is up when it comes to sports nutrition.
Apple is a success because of the Apple stores that provide lots of information and help with the buying process.
Nike started with running, Under Armour started with NFL and Musclepharm started with UFC. Where is the athletic element in this next brand extension?
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