Its confusing WHY this is happening (just now?).
Israel government should have been all over this company (GS fronted the IPO) . . . hello!
There has always been this (buy us . . . we are great, 'connected', and know what we are doing!) type of attitude. OK . . . where is the beef . . . all I see is IPO price to less than .25!
What is really holding DRIO back . . . I mean 4-5 world governments are backing this product for use by their health plan customers.
Can the 'problem' be as simple as customers are 'gun-shy' of new reader devices for diabetes? We investors surely hope not.
I would recommend to by pass the professional presentations and go directly to the world Diabetes Associations, and start educating user groups on DRIO mobile reader device product. Use a two sales front approach to marketing.
You can kind of bet the FDA and the doctors are going to be taking notice of DRIO reader tech . . . when their patients bring it in to the office and say 'look at this . . .can we use it together? I got it in Canada, or they were passed out for free at our local meeting and demoed there'.
Next earnings call . . . should we investors not be seeing say $100-400K sales revenues . . . touted in the call briefing . . . as a DRIO accomplishment?
I have said over and over again . . . give some to Vets organization . . . USA National Guard Unit and test some soldiers and their families for diabetic levels.
Diabetes is a hidden killer that slowly moves in on individuals, and they do not realize why . . . they are feeling 'sickly'. Is DRIO just going to stand there in the funding highway and get run down? Lets get creative!
Is this 'a build it . . . they will come' company?
Or, a build it . . . WE show it company?
Folks (users) are not just going to buy this off the internet . . . they want to see and feel it.
BOD's . . . . clock is ticking . . . competition maybe 1-2 years from market.
You got the $$s to fight a patent war, while the court allows contested devices to be sold?
