Baywood Expands Distribution of Cal-Mag FIZZ(TM) in Arizona Market
Tuesday May 9, 9:00 am ET
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--May 9, 2006--Baywood International, Inc. (OTCBB: BYWD - News; "Baywood" or the "Company") announced that it has expanded the distribution of Cal-Mag FIZZ(TM) into over 100 additional retail outlets in Arizona with the addition of Bashas', Hi-Health and Sunflower Markets. Including the product's existing distribution, the total number of retail outlets approximates 150 including:
Bashas' Natural Choice with 51 locations
Hi-Health with 52 locations
Arizona Health with 11 locations
Sunflower Markets with 6 locations in Arizona (There are also 5 other locations in other Southwestern States.)
Approximately 30 independent health food stores
Most stores are carrying the product in all three flavors which include tropical fruit, mixed berry and lemon-lime. The product is available in a 492 gram can that offers a 30-day supply. Baywood's popular Cal-Mag FIZZ(TM) powdered supplement is delivered in a highly absorbable form to allow for the maximum absorption of calcium and magnesium to strengthen bones and teeth. Cal-Mag FIZZ(TM) dissolves completely in water or juice with no mixing, making it a convenient way to get beneficial bone health nutrients.
Low bone mass or osteoporosis is a major public health threat for more than 28 million Americans, 80 percent of whom are women. In the U.S. today, 10 million individuals already have the disease and 18 million more have low bone mass, placing them at increased risk for osteoporosis(a). While certain people are more likely to develop osteoporosis than others, building and maintaining strong bones can be the best defense against developing the disease later. National nutrition surveys have shown that many people consume less than half the amount of calcium recommended to build and maintain healthy bones.
"We are excited to expand our presence in the Arizona market for our Cal-Mag FIZZ. After all, being an Arizona-based company makes this a natural progression for us as we look at not only increasing the product's distribution, but the promotion of it to consumers to support our retailers," stated Neil Reithinger, President & C.E.O. of Baywood. "We are supporting the Arizona market with radio advertising and we will be testing a variety of ads over the next several months. It is our intention to target other key cities later this fall utilizing the successful elements of the Arizona campaign. People young and old are failing to meet the daily recommendation for calcium and are in need of a great-tasting, easy-to-take daily calcium supplement. Cal-Mag FIZZ(TM) contains its nutrients in a highly absorbable form and often more suitable than solid supplements, especially for children and the elderly who may have a difficult time swallowing large tablets or capsules," Reithinger stated further.
About Baywood:
Baywood International, Inc. (OTC BB: BYWD - News) is a nutraceutical company specializing in the development, marketing and distribution of its own proprietary brands under the names Baywood PURECHOICE®, Baywood SOLUTIONS® and Complete La Femme®. The Company's products are distributed through independent and chain health food stores, pharmacies, grocery stores, and other direct-to-consumer channels both internationally and domestically. For more information, call (888) 350-0799, or for more information visit www.bywd.com.
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