I agree and if your long here your banking on this statement by the new guy. If he follows thru with his word it would not include a big r/s right now as that would be the opposite of what he said here
Dan O’Neill commented, “I am extremely excited to be joining ECIG and to lead this enterprise in one of the fastest growing and most interesting consumer goods opportunities in the past twenty plus years. The first priorities are to restructure the Company’s balance sheet and to improve overall cash flow management. The opportunity to replace tobacco cigarettes is not only a great business endeavor, but also represents an excellent opportunity to do something positive for society. ECIG is the best positioned company globally to take on this challenge, and with a strengthened and restructured balance sheet, coupled with a portfolio of strong brands, the potential of ECIG is tremendous. My goal will be to drive controlled, profitable growth globally and to deliver superior and sustainable returns to our shareholders. I look forward to working with our CEO Brent Willis to deliver on these commitments.”
