I think you're wrong if you imply that the current situation is retail's fault because not pouring money wildly, and blindly to Ecig (no information from company AT ALL). Man, I'm long, but lack in company's communication leads to the current short attacks... and flipping . They could feed the upwards machine if they want it. Just communicating. They don't so it must be a reason or lack of leadership. Don't blame the retail. We're just a "trench soldiers" here.
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