I think I understand what you're trying to say. You're saying they're focusing on their infrastructure of distribution first, correct? I'm not opposed to this business move, nor am I saying they haven't accomplished a great deal in doing so with CES and actually getting on the TVs.
Your arguments are great for reasons to invest in 4k TV manufacturers and demonstrating that the market for UF has amazing potential, which I completely agree with and is one of the reasons I invested. We're actually arguing two sides of the same coin.
However, why am I focusing on the customer part of the equation? Customers are the ones who generate revenue. If UF earned revenue for every TV it was installed on, perfect, but that's not the case.
Again, I'm not saying they should be focusing on customer acquisition completely. I'm saying they need to be working on the basics of it and testing out strategies so when they do decide to really make the marketing push, they know exactly what to do because customers generate revenue. According to IR, UltraFlix has officially launched and with all the potential TVs out there, UF has 839 likes on their facebook page. That's only 1 metric, yes, but I'd say it's an important one considering it's a great way to reach new and current customers for cheap.
The penny-wise/dollar foolish discussion:
Dollar foolish: dividends
Dollar foolish: continual delays with audited financials out when investors are demanding them. Why? Low investor confidence = dropping stock price = less money raised with each issued share = everyone owns a little less of the potential profits = not big picture.
Dollar smart: getting on all the TVs like they're doing
Dollar foolish: not working on the basics of customer acquisition when their budget is smaller
We could go on and on about this. However, my main, overall point as to why I'm concerned about a customer acquisition plan/testing is that it's a very very important factor to many investors. With no visibility for customer acquisition, there's no real way for investors to justify putting money in this company if they can't see revenue generating side of the coin for UF. We can all see the distribution potential, but when all the things we can see (facebook, google searches, their website, etc) show very little activity for customer acquisition, why would anyone have confidence enough to see they're trying to generate additional customers. Mind you, all my suggestions for them are LOW LOW cost. I think they could fix it all for under $1000 and in a week. And really, if they did work on stuff like this, I would invest far more in this company and I think a lot of other people would too.
