Tonner One World Holdings Inc (TONR)

[Voices of Reason]

The Company had an accumulated deficit of $15,974,571 since inception. This is how much they have pissed away to get negative $1 in gross margin (3 quarters of 2014).

I prefer to measure the health of the company by their Working Capital - this is the immediate cash needed to fund current operations. The Company had a working capital deficit of $5,382,955 at September 30, 2014. This is why the Company stated "We do not have sufficient cash at September 30, 2014 to fund future operation" - which explicitly shows they needed immediate cash. Cash can come from many places - preferably from sales of their product - unfortunately, the most recent quarter showed a negative gross margin on sales of $8296. This means they must rely on other sources - primarily convertible notes to fund their immediate (4th quarter) needs and hope (pray) that the Christmas sales will pay the ongoing (interest expense, operations, G&A, inventory, IRP's, etc...) costs to run the business as well as the next round of notes coming up for conversion.