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TheExpertHimself

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TheExpertHimself

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Sunday, 01/18/2015 11:52:30 PM

Sunday, January 18, 2015 11:52:30 PM

Post# of 80868
Nice interview with Fluid's ceo.


The products are meant for endurance sports more than for those going to the gym exclusively. I like the guy and what he is saying. The branding is very minimalistic and understated...kind of similar to Apple and Google's marketing.

Musclepharm serves this segment with it's products, but a separate brand may make sense if margins are good and if it gains a leading position.




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