Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

A company like Fluid got no distribution to speak of, so the company would probably cost little. Musclepharm buys it for a few millions and turns it into an operation with $40 million revenue per year....without doing much to it. Musclepharm got the sales and distribution assets to make it happen.

The company targets runners and active sport enthusiasts...with a market segment similar to Premier Protein, though with a little more credible sports image.

The brand image is entirely different from the other Musclepharm brands, entirely different presentation....so, it get it's own shelf space separate from the other products. This will give Musclepharm more diversification, reduced risk and more revenue.

Distribution is key in this business and Musclepharm seems to have gotten it right with all due respect.